The Dolby Art Series was a collaboration with 22 international artists and design studios. Each artwork was inspired by the two half circles of Dolby’s iconic logomark. The work is currently exhibited in Dolby offices worldwide to celebrate their values, inspire creativity, and transport Dolby to new dimensions.
Vibration Forms Concept
For me, the primary impact of Dolby’s “Double D” logo has always been its evocation of the primary counterparts of the stereo field, those being a pair of speakers and a pair of ears. Of course, that’s the simple genius of the logo, and what it represents: the power of the logo is the power of sound.
I immediately thought that a striking way to represent this might be to evoke the “cause” and “effect” relationship of the vibration of sound through three mediums: wire, plate and liquid.
These three elements represent not only three visual takes on the vibration of the sound that is “heard” through the Dolby Double D “speakers” that the objects are seen through, but they offer a progressive exploration through three forms of vibrating matter: a one-dimensional line, a two-dimensional square, and the three dimensions of a contained liquid.
All respond to sound visually as they vibrate in response to the source within their own volumetric space, and are given “life” by the Double D.
Operating SystemAbout a year ago (2014), I was asked to provide a design proposal to one of the world’s largest software companies, for their flagship product. While I’m precluded from telling you who it is, if you live on Earth, you’ve heard of them. It was a huge honor to even be asked to pitch, and of course a lot of things went through my head as I pondered how to best approach it.
I felt strongly that, rather than doing anything that was preconceived or related to their existing brand, I should stay true to my own personal style, which resulted in some pretty wild visual ideas for the job at hand. The work was very emotional, imaginative, abstract, and all the color and forms (sharp or soft) are there based on my own thoughts for the subject. I envisioned that they would be animated, behind the company’s logo, across devices both on and offline.
As is often the case with abstracts, though, it’s hard to explain what it “means,” and I didn’t win the job…although a close friend did! It would have been much more alive than previous incarnations, in my opinion–this idea of everything being connected on a visual and movement-based level, within a core tech brand. In the end, the visual concepts were most likely just way too far into outer space for such a large commercial project, but I’m glad I didn’t censor my own conviction, even for one of the world’s largest.
More images: http://www.michaelpaulyoung.com/portfolio/operating-system-desktops/
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